Friday, July 22, 2011

sale : apple vs nokia

Finnish mobile phone manufacturer, Nokia, must recognize the benefits of Apple in the smartphone sales in the second quarter.The nickname 'toy' ever intended Nokia on iPhone does not seem evident.

Apple reportedly has shipped three million units of iPhone more than Nokia's Symbian-based phones. In the second quarter ended June 25, 2011, Apple sold 20.3 million recorded smart phones iPhone.

Nokia, on the other hand, sold 16.7 million smartphones, dropped 34% from 25.2 million units in the first quarter of this year and when compared with the first quarter when he went down by 31%.

What causes the Nokia smartphone sales decline? decline experienced by Nokia since February after the company announced the move from platform to the Windows operating system Symbian Phone.

Reportedly, since it's consumers to switch from high-end smartphone based on Symbian to Apple's iPhone or Google Android handsets. Apple's own strength increases with the refreshment line of smartphones in the mid-2011 with the launch of the iPhone 4. Currently the iPhone has been available in over 100 countries that was carried by 225 operators, and in the future Apple will increasingly spread its wings.

As a side note, despite losing in the sales of smartphones, the Nokia still dominated the overall mobile phone sales. During the second quarter, Nokia was reported to have sold as many as 88.5 million devices. This figure includes 71.8 million phones alias feature phone standards.

Nokia CEO Stephen Elop himself in his official statement said they remained optimistic and has had its own strategy in maintaining its glory.

"During this transition period we expect competitive pressures to move forward. However, we have prepared the strategy has matured," said Elop.

One of the steps taken by Nokia is to make the turn in the division smartphone and feature phone her. Elop also see the optimism of the devices built on Windows 7 Phone and success gained from their dual SIM card device.

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