If Apple (AAPL) iPhone continues to handle the growing furor 4 antenna, risks losing its grip as America's premiere technology companies. Even in today's Industry App Roundup, experts are beginning to talk about an iPhone 4 again.
Get a grip, Apple
The biggest problem with the iPhone antenna 4 is not whether it is defective or wrong, it's Apple.
Apple has been a serious question whether the iPhone 4 has a legitimate hardware problem and instead disguises the problem, you will stop telling users how to avoid the new iPhone and then the guilt of a software mishap. As a result, Apple now has a big PR headache is not an obvious hardware failure.
When Apple removed the hardware error, its PR problem would start off. But it has not broken and news organizations, including Consumer Reports and prove Engadget continues, the antenna is. Worse yet, countless consumers have weighed in on this matter ... and that's Apple's biggest problem.
The legendary computer maker is in danger of losing its grip on the public psyche, a huge advantage milked it for the last ten years to become one of the most admired companies in America. Apple CEO Steve Jobs is due to its unique vision and insistence that good design and computer hardware go hand in hand with her lover. Jobs speaks, we listen. It is a unique achievement Bill Gates could never muster.
Apple is now on the threshold of throwing it away, as it apparently is deleting discussion threads from the message boards on the Consumer Reports story. Apple products are the fanboys who tolerate the company and errors in the mainstream, where the grandparents and parents are crazy achieved, because when they finally buy a smartphone, they expect the phone part working properly.
Apple needs to address this problem head, not the fault of software curiosities. And the sooner it does, the more likely it is removed from what has to move to a legitimate crisis for the company.
4 is an iPhone back on?
Yes, the iPhone 4 antenna problem detected - Band! - But is it enough? Many people will use a case anyway, take care of their iPhone and not to protect the antenna problem, but there is a growing belief that Apple may need to consider a recall to fix the iPhone 4 antenna suffering.
Interviews with several public relations experts on the Cult of Mac Web site concludes that "the iPhone 4 presents a Toyota-style problem occupied PR crisis for Apple, and the company must correct with a more meaningful, as a software patch to respond."
"Apple has said that fire now," Larry Barton, a crisis management expert, told the website. "There must be a military-like response to this question. And we have not seen this kind of urgency."
Later in the same story, said Chris Lehane, a crisis expert who earned his spurs Managing Public Relations for President Bill Clinton, Apple needs to recognize and the problem. "You deal with it," he said. "Apple has its brand, the crown jewels in order to protect at all costs. Apple has tremendous loyalty of consumers, but it depends on whether people believe that it is credible."
AT & T not to blame, finally
If there is a "winner" in this fiasco antenna, it seems AT & T (T).Finally, there is a reception problem, it can not be faulted.
Nevertheless, the mobile operator is still very much involved with fixing the dead spots and slow zones that impact many iPhone owners. At a conference VentureBeat Monday, AT & T Chief Technology Officer John Donovan said the company "will move heaven and earth" to its customers the growing data needs.Donovan noted that the wireless industry is in "Phase 1" of data management and much work is still happening. Phase 3 will reach in 2014, he noted, and that's in the video to flow freely and easily over wireless networks.
Get a grip, Apple
The biggest problem with the iPhone antenna 4 is not whether it is defective or wrong, it's Apple.
Apple has been a serious question whether the iPhone 4 has a legitimate hardware problem and instead disguises the problem, you will stop telling users how to avoid the new iPhone and then the guilt of a software mishap. As a result, Apple now has a big PR headache is not an obvious hardware failure.
When Apple removed the hardware error, its PR problem would start off. But it has not broken and news organizations, including Consumer Reports and prove Engadget continues, the antenna is. Worse yet, countless consumers have weighed in on this matter ... and that's Apple's biggest problem.
The legendary computer maker is in danger of losing its grip on the public psyche, a huge advantage milked it for the last ten years to become one of the most admired companies in America. Apple CEO Steve Jobs is due to its unique vision and insistence that good design and computer hardware go hand in hand with her lover. Jobs speaks, we listen. It is a unique achievement Bill Gates could never muster.
Apple is now on the threshold of throwing it away, as it apparently is deleting discussion threads from the message boards on the Consumer Reports story. Apple products are the fanboys who tolerate the company and errors in the mainstream, where the grandparents and parents are crazy achieved, because when they finally buy a smartphone, they expect the phone part working properly.
Apple needs to address this problem head, not the fault of software curiosities. And the sooner it does, the more likely it is removed from what has to move to a legitimate crisis for the company.
4 is an iPhone back on?
Yes, the iPhone 4 antenna problem detected - Band! - But is it enough? Many people will use a case anyway, take care of their iPhone and not to protect the antenna problem, but there is a growing belief that Apple may need to consider a recall to fix the iPhone 4 antenna suffering.
Interviews with several public relations experts on the Cult of Mac Web site concludes that "the iPhone 4 presents a Toyota-style problem occupied PR crisis for Apple, and the company must correct with a more meaningful, as a software patch to respond."
"Apple has said that fire now," Larry Barton, a crisis management expert, told the website. "There must be a military-like response to this question. And we have not seen this kind of urgency."
Later in the same story, said Chris Lehane, a crisis expert who earned his spurs Managing Public Relations for President Bill Clinton, Apple needs to recognize and the problem. "You deal with it," he said. "Apple has its brand, the crown jewels in order to protect at all costs. Apple has tremendous loyalty of consumers, but it depends on whether people believe that it is credible."
AT & T not to blame, finally
If there is a "winner" in this fiasco antenna, it seems AT & T (T).Finally, there is a reception problem, it can not be faulted.
Nevertheless, the mobile operator is still very much involved with fixing the dead spots and slow zones that impact many iPhone owners. At a conference VentureBeat Monday, AT & T Chief Technology Officer John Donovan said the company "will move heaven and earth" to its customers the growing data needs.Donovan noted that the wireless industry is in "Phase 1" of data management and much work is still happening. Phase 3 will reach in 2014, he noted, and that's in the video to flow freely and easily over wireless networks.
But you can be sure that the complaints will return will before that.
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